The McCafé 100% Ethically Sourced program was widely used for the company's marketing in 2019 and 2020 when they reached their goal early of achieving 100% sustainably sourced coffee. We used the supplied design assets from the brand agency to create a variety of deliverables from, out-of-home sample pod boxes, in-store box tags on products, flyer ads, in-store awareness POS, magazine ads, and more.
I was the primary designer on the initial programs for McCafé 100% Ethically Sourced which included designing the look of the flyer templates, in-store POS package, and various other printed and digital assets. I also assembled a brand guide for other designers in the agency to use to adhere to the visual standards since one was not available.
Specialty items including the pod sample boxes and an internal newsletter for McCafé sales representatives in parent company Keurig Dr. Pepper were also part of my tasks as lead designer. On this project, as with many others, I also did most of the final production build on many of the assets.
All pieces were created in English, French or bilingual splits.
Agency: LPi Group | Creative Directors: Tim Morrison & Ed Quong | Keurig Dr. Pepper for McCafé
In Market Years: 2019-2020
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