The Calgary Humane Society wanted to create a special centennial edition for its 2022 annual report. The goal was to not only celebrate this milestone as an organization but also reflect their recent rebrand by ZGM.
Because only smaller or singular pieces had been created thus far using the new branding, part of the challenge was to take the established brand standards and apply them to a longer-form piece. Custom graphs and charts were created as well as layouts and photo treatments using elements from the brand guide in a unifying but distinct way from section to section.
The annual report was available in limited quantities printed and as a digital version on the Calgary Humane Society website, along with the financial information.
Branding Agency: ZGM | Marketing Director: Weston Jacques
Printed & Digital Versions: April 2023
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