Kraft required a gift box design as a giveaway for their Give the Gift of Homemade contest. The contest ran alongside the Bake Some Joy campaign for the holiday season of 2021. Shoppers were invited to participate by making a purchase of two participating products. They could then upload their receipt showing proof of purchase and be sent five gift boxes to fill with baked goods and give to loved ones. The idea behind the campaign was to not only encourage the purchase of Kraft products but also to give a personal gift to loved ones in times when everyone was still required to social distance.
My gift box design was also featured in various promotional pieces for the campaign including flyer ads, in-store POS, and the contest entry website graphics.
Agency: LPi Group | Creative Director: Tim Morrison | Logo Design: James Thompson
In Market Years: 2021
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