Our Keurig client requested a design for an upcoming on-pack promotion that would add an element of celebration and surprise to the package without completely deviating from the original packaging's design. 
Aside from appearing for a limited time on the House Blend and Columbian Medium Roast package options, the box design was used on aisle blades, various-sized shippers, and flyer ads to promote the contest. 
Assets were created in French, English, and bilingual executions. 
Agency: LPi Group | Creative Director: Ed Quong
In Market Years: 2020
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