Our Keurig client requested a design for an upcoming on-pack promotion that would add an element of celebration and surprise to the package without completely deviating from the original packaging's design.
Aside from appearing for a limited time on the House Blend and Columbian Medium Roast package options, the box design was used on aisle blades, various-sized shippers, and flyer ads to promote the contest.
Assets were created in French, English, and bilingual executions.
Agency: LPi Group | Creative Director: Ed Quong
In Market Years: 2020
![](https://cdn.myportfolio.com/e5ea619e-6656-4e6d-af64-f6db1acefbda/3d87466d-70be-4e1e-9173-ccd07fb21999_rw_1200.jpg?h=61bce275a8900e0403b13d0c52ed88ea)
![](https://cdn.myportfolio.com/e5ea619e-6656-4e6d-af64-f6db1acefbda/61547f8f-3573-41b8-a37b-30ec43779d36_rw_1200.jpg?h=ef763a0af983f474339db0ac6520f8f6)
![](https://cdn.myportfolio.com/e5ea619e-6656-4e6d-af64-f6db1acefbda/3e5846bd-a04d-40a4-9f54-30c9c18cf552_rw_1200.jpg?h=0c8a631ffbf8d749919d4a24f922aa0e)
![](https://cdn.myportfolio.com/e5ea619e-6656-4e6d-af64-f6db1acefbda/aa425757-a869-48c1-8e7e-59745d3b0b75_rw_1200.jpg?h=c4f0fd91bb370fadaadabc7726b85a6d)
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